In November 2016, after years of putting it off, Mason finally started an artist page on Facebook.
Mason says, “For whatever reason, I hadn’t thought much about having a social media presence; it seemed a bit redundant since we already have pages for B.C., Wizard of Id and Dogs of C-Kennel. Besides, I wasn’t sure if anyone would care to follow it; people who read newspapers today probably don’t spend a ton of time on social media. On top of that, I hadn’t exactly known how to use Facebook for anything other than goofy anecdotes and political rants – to be honest, I still kinda don’t.”
Despite his hesitation, Mason’s page has crossed 40,000 likes. He tried some ads and they helped. But mostly, it seems to be driven the old-fashioned way.
“I post almost daily, mainly items related to the strips with interspersed behind-the-scenes type stuff, along with other art, writing, and (presumably) pithy witticisms. I throw in a strip itself from time to time, careful not to compete with our other public pages. It all seems to be working. At least, I think it is; I have no clue what sort of growth is considered ‘good.’ If the current rate continues, I’m likely to have over 100K followers by the end of the year. I have several friends who have millions so I’m not sure if this is a huge deal yet. I guess I’m excited to learn. The lesson: try new stuff. I guess. Or maybe the lesson is that social media is the future. Whatever. I’m just happy I’m able to do something on social media that doesn’t involve politics or kitten videos.”